Our Philosophy
We all desire to belong, in a place where we can be ourselves freely, where as an individual we can explore ‘inner, deeper me’s and show our differences. Style is an expression of our everyday mood, an experiment with ‘our own colors’ inside.
Yaka brand would very much attract a certain mindset, the mindset that celebrates self-expression. It is the thing that makes us wake up every morning, brings out our true self and helps us break from the routine. Yaka believes self-expression best observed when we create more, imagine more, inspire and get inspired more.
Yaka aims to restore the spirit of uniqueness by empowering individuals and cherishing, treasuring what we all create, what we are off to explore...
Craftsmanship
A brand for creative souls, a brand to glorify craftspeople
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Yaka believes from heart anything made in the past, especially handcrafted, has a major value because those were the ones carefully-thought and masterfully-crafted, one of a kind pieces. That’s why Yaka, too, likes to play with details to create unique pieces, quality shirts with great cut and timeless aesthetic.
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By sourcing its production in Istanbul, in a city with a long history of textile production, Yaka captures the essence of craftsmanship. Being masterfully crafted, Yaka garment is purchased and cherished by its collector knowing that it’s genuinely unique.
True Investment Pieces
By embracing ‘less products with more attention and care’ attitude, Yaka aims to create true investment pieces that inspire a lifetime of lasting wear.
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Yaka loves the idea of people buying something and then keeping it, like good-old vintage items. You have emotional connection whenever you wear them or pass them to other generations. It is all about how you feel, the experience as a whole. That is why, it has to look appealing for many many years, to be worn a couple of seasons away.
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It is genuinely exciting to think that Yaka’s little pocket of uniqueness is meant to pass on from generation to generation.
